Branding - agencia /floral

branding

Make it memorable

Beautiful and consistent branding is important because how people see your business significantly affects their decision to purchase your product or service.

Beautiful and consistent branding is crucial. It impacts the associations people make with your business, having a massive impact on purchasing decisions.
Great branding gives you greater marketing efficiency. Whatever your marketing campaign type - influencers, partnership, SEO, paid ads - brilliant branding adds fuel to any marketing strategy!
Did you know? Businesses that brand consistently are 3.5 times more likely to get strong brand visibility than inconsistent brands? In a crowded market, that's the difference between success and failure.
A great brand strategy gives you a framework that explains who your business is and where it fits in our World. It means you can stand apart from your competitors and makes your brand memorable to potential customers.

STEP-BY-STEP

Our Process

Step 1: Target Market

First, you must understand your audience. Brand Research helps you to identify and learn about your audience. What problems do they face? What are their values? What are their behaviors?

Step 2: Key Principles

Once you understand your customers, you must understand yourself! Key principles create a mission for your organization. They identify brand values that will strongly resonate with your target audience.

Step 3: Brand Positioning

Brand positioning helps to define what separates you from your competitors. Why should they choose you over them? By analyzing your competitors, we can identify gaps in the market and hone in on what makes you unique.

Step 4: Visual Inspiration

Collating existing visual elements from the digital sphere helps to inspire us. Which then helps instigate a visual identity for your brand. We call this a mood board, and it lays the groundwork for the fonts, colors, and voice that we will use for your brand.

Step 5: Visual Brand Guidelines

Having a set of brand guidelines will help you keep your visual communication consistent over time and across your platforms. You will get brand guidelines for your business. And it will include the different logo elements, the different fonts to be used and what scenarios to use them in, and a color palette for your brand.

Step 6: Brand Application

Branding is an ongoing process - it never stops. We provide tools that help you consistently apply branding across your different platforms. Studies have shown that when branding is applied consistently across platforms, revenue increases by up to 23%.